Surf’s Up! — Surf School Trademark War Ends Badly For The Bully

Here’s another one to file under the maxim “use it or lose it,” from a recent decision in the Trademark Trial and Appeal Board (“TTAB”) that is also an example of how people with inflated importance often fail to pay attention to the finer details, to their detriment.

Surfing is a competitive sport and that spirit of rivalry extends to businesses teaching the sport of surfing.  In this instance, a late comer to the surfing school business in Santa Cruz, California, decided to threaten an established competitor with trademark infringement.

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IKEA Loses Its Trademark Highlighting The Lesson — Use It Or Lose It

Home furnishing giant IKEA has lost its brand name and trademark in Indonesia.  Indonesia’s highest court ruled that the IKEA trademark is owned by the local company PT Ratania Khatulistiwa.  PT Ratania uses the acronym IKEA for “Intan Khatulistiwa Esa Abadi,” which refers to the rattan industry.  The court rendered its decision last May, but it was only recently published.

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