Home furnishing giant IKEA has lost its brand name and trademark in 
Indonesia. Indonesia’s highest court ruled that the IKEA trademark is owned by the local company PT Ratania Khatulistiwa. PT Ratania uses the acronym IKEA for “Intan Khatulistiwa Esa Abadi,” which refers to the rattan industry. The court rendered its decision last May, but it was only recently published.
Continue reading “IKEA Loses Its Trademark Highlighting The Lesson — Use It Or Lose It”